Our story began with a simple idea: to create moments of unexpected joy with thoughtful, practical gifts. Growing up in a household where gift-giving was pretty much non-existent, I learned early on to treasure every little surprise that came my way. Those rare, heartwarming moments left a lasting impression on me—and now, as a mum to three energetic boys, I’m all about creating them.

The lightbulb moment came one Christmas in 2022 when my youngest son, then just 2 (and now almost 5), unwrapped a pack of 7-day underwear and cheerfully declared, "Aww, tank you tank you, I lob it!" His pure delight and genuine gratitude for even the simplest gifts remind me every day why these moments matter. He still lights up with excitement for any little surprise, proving that it's the thought—and the joy—that counts.

At our core, we believe that even the tiniest treasures can make the biggest impact. We’re here to help you share a little extra joy—one thoughtful gift at a time.

Thanks for sharing in our journey. Wishing you lots of joy and little surprises along the way.

With love,
My nguyen